PROJECTS
Please peruse the below case studies which are strong examples of my marketing experience in the experiential, multicultural, influencer and luxury categories. Click underscore for additional content.
Case Studies
CASE STUDY 1: BRAND AWARENESS
My City, Four Ways
Challenge: Create a tentpole program and 360 consumer experience that connects the brand with consumer's lifestyles in key target markets.
Engagement: A unique cultural experience launching in Atlanta, GA, targeting women and millennials to create an unparalleled go-to guide for music, art, style and food brought to you by Ford.
Results:The inaugural program launched in Atlanta, GA produced authentically relevant influencer branded content and experiences that engaged local, regional and national target audiences surpassing projected activation goals: Over 600 attendees (Goal: 500) / 221 Test Drives (Goal: 128) / 9.6M social impressions
(Goal: 400K-1M) with over 950 social posts.
Services: Ideation, Strategic Planning, Research, Project Management, Event Planning, Budget Management
CASE STUDY 2: MULTICULTURAL
ESSENCE Festival
Challenge: Create a consumer experience theme that resonates and connects the largely African American, female audience with this established media sponsorship in New Orleans during July 4th weekend.
Engagement: A family reunion concept was developed to engage and resonate with festival attendees. A whimsical park booth was designed with grass, trees and LED projected sky. Consumer engagements included basketball court, ice cream truck and selfie station.
Results: Surpassed activation benchmarks set the previous year. Client won ESSENCE's sponsor of the year award and the engagement was featured in Advertising Age.
Services: Ideation, Strategic Planning, Event Marketing, Project Management, Event Activation, Budget Management, Team Building, Data Capture
CASE STUDY 3: LUXURY & BRAND AWARENESS
20th Anniversary - Pop-up Experience
Challenge: Celebrate the Sean John brand by partnering with it's initial launch retailer Bloomingsdale's through a series of in-store, pop-up events to provide a multi-touch point consumer experience and re-introduce the brand to new consumer audience.
Engagement: Month-long series of invite-only events targeting key media, influencers and new and established SJ customers at flagship stores to create buzz and generate awareness of SJ Fall line-up.
Results: Received over 33 million media impressions, over 1 million social impressions, increased brand awareness, and developed unique content for digital/social engagement.
Services: Ideation, Project Mgmt, Vendor Mgmt., Contract Development, Talent Procurement, Content Development
Testimonials
"I have worked with Lynn Wilson on several campaigns and have been impressed time and time again with the quality programs she is able to produce on time and on budget. There are many event planners out there that over-promise but then under-deliver, Lynn Wilson is not one of them. She listens to the clients’ mandatories and then aligns them with the program’s goals. She has consistently been able to deliver events and projects that not only reach the intended audience, but also exceed the clients’ expectations. In an environment where dwindling resources have led brands and clients to focus on measurable and “real” return on investment, Lynn Wilson is well positioned to deliver consistent success."
Charell Star Chiger, Online Personality, Digital Journalist
'It is with pleasure and honor that I recommend Lynn Wilson. She is a dedicated and skilled professional who takes great pride in her work. Lynn is the consummate professional and I can truly say she often made a way out of no way for her clients and the agency -- all the while never letting anyone see her sweat. Her cool, calm disposition coupled with her strategic sensibility makes for an outstanding events and promotions expert."
Roslyn Patterson, Global Communications & Integrated Marketing Leader